Privacy Policy
Peak Performance Academy (we, our, us) respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use and share personal information about people who visit our website, book consultations, request product reviews or participate in our services in the United Kingdom. We process personal data in accordance with UK data protection law. Our approach is to collect only the information necessary to deliver the requested service, to keep processing transparent, and to provide clear choices around cookies and marketing. Our contact details and registered business address are listed below so you can get in touch about any data matter.
Contact
Peak Performance AcademyUnit 4, 12 Baker Street
London W1U 3BZ
United Kingdom
What personal data we collect and why
When you contact us, book a consultation or request a product review we collect personal details such as your name, email address, phone number (if provided), training background and any health information you choose to share. We need this information to provide services, to communicate appointment details and to give accurate guidance. If you purchase paid services we will collect billing information via a secure payment provider; we do not store your full payment card details on our systems. We may also collect technical data automatically when you use the website, such as IP address, browser type, device and pages visited, to maintain and improve the website and to ensure security.
Legal basis and how we use data
We rely on several lawful bases to process personal data: to fulfil a contract when providing a paid service or consultation, to pursue our legitimate interests when improving our website and services, and where you have given clear consent for marketing communications. We will only send marketing emails when you have consented, and each marketing message includes an easy unsubscribe option. We use personal data to communicate with you, provide services, issue receipts and store basic records for accounting and quality assurance. For sensitive health information that you provide to receive tailored advice, we process this only where necessary to deliver the service and with explicit consent where required.
Cookies and similar technologies
We use cookies to make the website work effectively and to collect anonymous analytics that help us improve content and performance. Our cookie banner provides clear choices to accept or reject optional cookies. Necessary cookies enable essential site functions. Optional cookies may include analytics and performance cookies that are inactive until you accept them. You can change cookie preferences at any time via your browser settings. Cookies do not contain sensitive personal data unless you provide it within a form on the site. Detailed information about the cookies we use is available on request by contacting [email protected].
Data sharing, third parties and international transfers
We do not sell personal data. We may share data with trusted third parties who perform services on our behalf, such as payment processors, email providers and analytics platforms. These partners are contractually obliged to protect your data and use it only for the services they provide. Where third parties transfer data outside the UK, we ensure appropriate safeguards are in place such as standard contractual clauses or that the recipient operates under an adequate framework. We may disclose personal data if required by law, for example to respond to a lawful request by public authorities or to protect our legal rights.
How long we keep your data
We retain personal data for as long as necessary to provide the service, comply with legal obligations and to support our legitimate interests such as defending legal claims. Typical retention periods: contact messages and basic enquiry records are kept for up to two years; financial records are retained in line with UK tax rules; client records for paid services are retained for a minimum of six years for accounting and professional liability purposes unless you request earlier deletion. If you request deletion we will remove your personal data unless we are legally required to retain it.
Your rights
Under UK data protection law you have rights including access to your personal data, correction of inaccuracies, objection to processing, restriction of processing, erasure (in certain circumstances) and data portability. To exercise your rights contact us at [email protected] or at the postal address above. We will respond to requests within one month where possible. If you remain unhappy after contacting us you may lodge a complaint with the Information Commissioner’s Office in the UK.
Security and data protection
We implement technical and organisational measures to protect personal data, including secure hosting, TLS encryption for data in transit and role-based access controls for staff. While we take reasonable steps to protect data, no system is entirely risk-free. Please take care when transmitting highly sensitive information and consult with us before sharing clinical test results or similar records. We review our security measures regularly and update staff training and procedures to reflect best practice.
Changes to this policy
We may update this policy to reflect changes in our services or legal obligations. When we make material changes we will post an updated version on this page with the date of revision and, where appropriate, notify registered clients by email. The current policy date appears at the end of this document.
Contact and data protection officer
For queries about this policy or to exercise your data rights please contact: [email protected] or write to Peak Performance Academy, Unit 4, 12 Baker Street, London W1U 3BZ. If you wish to escalate a data protection concern you may contact the UK Information Commissioner’s Office at ico.org.uk. This policy was last updated on 21 January 2026.